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Ajax Content

6 August 2005

The rise of Ajax ('Weblications', or whatever you want to call them) was inevitable. But it was Google which fired people's imaginations and accelerated the adoption of this technology by releasing Gmail, Google Maps and Google Suggest. As a result of Google, Ajax has suddenly become the next big thing.

This is ironic, because these web applications threaten Google's core business -- search. Google can't spider the content of these applications (unless Google wrote them). As more of the web's data falls under the cloak of Ajax, it disappears from the searchable web.

Case in point: Moo Canada. Until now, the Moo had some ten thousand web pages, all indexable and searchable. But no longer. Last week's new client has gone live; we are now an interactive environment. Sorry Google. So long, and thanks for all the fish.

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